chatgpt fit was a multi-platform brand campaign created to reposition a rising athleisure label as a forward-thinking, performance-driven brand. the campaign focused on connecting with a new generation of movement-minded consumers through bold visuals, honest storytelling and modular content formats tailored for digital and retail use.

we handled the creative direction, full production and post, building out a visual system that extended across video, photography, motion graphics and print. working in close collaboration with the brand’s in-house team, we delivered over 60 assets in under three weeks, helping drive a 40 percent uplift in engagement and setting the tone for their new product launches.